If you have determined that a book can clearly convey your business objectives and share your mission and vision, then the natural next step is to self-publish.

When it comes to books, there are generally two paths to take with a completed manuscript. You can go to a traditional publishing house or you can self-publish. Traditional publishing has many advantages, including a monetary advance. Unfortunately, the process is slow and not guaranteed. Self-publishing is an alternative that allows authorities to share their wisdom and expertise in a polished and permanent fashion.

As a business owner and author, you can reach your clients in a succinct manner that fully explores your mission and vision. A book can serve as the most effective business card possible. It will show your customers and business partners the scope of your services along with examples of your success.

Unlike a business card, in a book you can convey your brand beyond a visual image and single tagline.

Progressive chapters can build on your message and transform a peripheral patron into a faithful follower. Plans, case studies, testimonials, and informational content should fill a business book so that the reader, essentially a potential investor, can clearly see what you offer.

Your book, and the coaching/publishing services you use to complete it, are all essential business expenses that you should list alongside any other start-up costs. Whether you sell your book or provide it to prospective decision-makers, it can make a dramatic difference in the direction of your growth and your rate of expansion. When you self-publish you will dramatically reduce the turnaround time from concept to completion and get the book into your readers’ hands faster. Your book will help you develop in-depth relationships without extensive interaction or effort on your part once the book is produced.

In essence, you can maximize your message by sharing it in a book that countless readers will enjoy and utilize.